hey, i'm charlee!
I'm a graphic designer, handletterer, and illustrator with a love for earthy tones. With over seven years of experience as a freelance illustrator, I’ve collaborated with clients worldwide to bring their ideas to life. My journey also includes working in-house, where I've applied my creative background and problem-solving skills to provide unique solutions. I’m all about lifelong learning, always eager to soak up new techniques and knowledge to refine my craft. Let's create something beautiful together!

gooddays
concept, designer, hand-lettering
Gooddays is a skincare brand inspired by sun, sand, and surf. Each product embodies the laid-back vibe of summer. With a color palette and design that emulates the coast, it is intended to bring the cool, casual spirit of the shore to a consumer’s daily routine.



scaly suds
concept, illustrator, designer
For this conceptual project, I designed a children’s soap brand with playful hand-lettering and illustrations to create a friendly, approachable aesthetic for both kids and parents. I extended the illustrations across all panels of the box, making the packaging more engaging and interactive. The result is a design that feels inviting and fun.




meow manor
concept, designer
As a passion project, I conceptualized and created a brand for a cat cafe and wine bar. My goal was to blend both elegance and playfulness. I opted for clean sans-serif and script typefaces. With a whimsical feel, my color palette is green and pink. Through this, I created an atmosphere that is both unique and inviting.



sippee! sparkling water
concept, designer
For this conceptual project, I researched and created a caffeinated sparkling water brand. My objective for this project was to design an energetic and visually compelling product. By incorporating bright colors and bold typography, I have created a beverage design that stands out from the competition.

postcards from places i don't want to be
concept, illustrator
As a lifelong anxiety sufferer and introvert, I often find myself uncomfortable in everyday moments. This series captures places that most people find familiar. This award-winning piece depicts a sense of emptiness to convey the feeling of being out of place with each card.
404 page mythos
concept, illustrator, animator, copywriter
This is a series of “404 pages” which features animated Corporate Memphis-style illustrations of mythological creatures. Each page comes to life with tweening animations, encapsulating both the curious and the creative. Designed to engage and entertain, these pages transform error into enchantment
when you know you grow
concept, designer, illustrator,
copywriter, prototyping
With this personal project, I created an interactive mental health-focused dashboard. It features a seamless blend of mood-tracking and mindfulness modules by offering users a nurturing environment. Monitoring and enhancing users’ mental well-being, it fosters growth and reflection without being overwhelming.
end-of-life social media campaign
creative direction, copywriter, designer
I led the creative direction, design, and copywriting for Optus, Inc.’s end-of-life services social media campaign. By referencing past technologies, we highlighted the importance of upgrading to new tech while adding witty, nostalgic taglines to engage consumers. This approach created a more relatable and compelling connection with the audience.