hey, i'm charlee!

I'm a graphic designer, handletterer, and illustrator with a love for earthy tones. With over seven years of experience as a freelance illustrator, I’ve collaborated with clients worldwide to bring their ideas to life. My journey also includes working in-house, where I've applied my creative background and problem-solving skills to provide unique solutions. I’m all about lifelong learning, always eager to soak up new techniques and knowledge to refine my craft. Let's create something beautiful together!

gooddays

concept, designer, hand-lettering

Gooddays is a skincare brand inspired by sun, sand, and surf. Each product embodies the laid-back vibe of summer. With a color palette and design that emulates the coast, it is intended to bring the cool, casual spirit of the shore to a consumer’s daily routine.

scaly suds

concept, illustrator, designer

For this conceptual project, I designed a children’s soap brand with playful hand-lettering and illustrations to create a friendly, approachable aesthetic for both kids and parents. I extended the illustrations across all panels of the box, making the packaging more engaging and interactive. The result is a design that feels inviting and fun.

silver student regional addy 2025
silver student district addy 2025

meow manor

concept, designer

As a passion project, I conceptualized and created a brand for a cat cafe and wine bar. My goal was to blend both elegance and playfulness. I opted for clean sans-serif and script typefaces. With a whimsical feel, my color palette is green and pink. Through this, I created an atmosphere that is both unique and inviting.

sippee! sparkling water

concept, designer

For this conceptual project, I researched and created a caffeinated sparkling water brand. My objective for this project was to design an energetic and visually compelling product. By incorporating bright colors and bold typography, I have created a beverage design that stands out from the competition.

silver student district addy 2025

postcards from places i don't want to be

concept, illustrator

As a lifelong anxiety sufferer and introvert, I often find myself uncomfortable in everyday moments. This series captures places that most people find familiar. This award-winning piece depicts a sense of emptiness to convey the feeling of being out of place with each card.

silver student district addy 2024

404 page mythos

concept, illustrator, animator, copywriter

This is a series of “404 pages” which features animated Corporate Memphis-style illustrations of mythological creatures. Each page comes to life with tweening animations, encapsulating both the curious and the creative. Designed to engage and entertain, these pages transform error into enchantment

when you know you grow

concept, designer, illustrator,
copywriter, prototyping

With this personal project, I created an interactive mental health-focused dashboard. It features a seamless blend of mood-tracking and mindfulness modules by offering users a nurturing environment. Monitoring and enhancing users’ mental well-being, it fosters growth and reflection without being overwhelming.

the cruel prince cover

designer, illustrator

This personal project is a fan designed cover for The Cruel Prince by Holly Black. Using my original illustrations with seamless typography, moody blues and blacks set the tone and draw readers into a realm of mystery and faerie magic.

end-of-life social media campaign

creative direction, copywriter, designer

I led the creative direction, design, and copywriting for Optus, Inc.’s end-of-life services social media campaign. By referencing past technologies, we highlighted the importance of upgrading to new tech while adding witty, nostalgic taglines to engage consumers. This approach created a more relatable and compelling connection with the audience.

silver professional district addy 2025

arkansas state university website redesign

web content strategist, copywriter, cms editor

I contributed to the launch of the university’s redesigned responsive website by building and structuring pages within the CMS from development through rollout. I crafted and optimized web content, including copywriting, layouts, and minor HTML/CSS adjustments, to improve accessibility and maintain visual consistency. By monitoring SEO metrics and user engagement, I guided ongoing content strategy to enhance the site's search visibility.